Self-storage chain brand identity

Self-storage chain brand identity

Client
Less Mess Storage

Client →
Less Mess Storage

Delivery
Brand Identity

Delivery →
Brand Identity

Less_Mess_Wroclaw_lowres

Context

Less Mess Storage offers rental of storage rooms ranging from 0.5 sqm to 30 sqm, for domestic and business customers, on flexible contracts.  It has 11 locations in Poland, 3 in the Czech Republic and is constantly expanding its self storage network.  In Less Mess stores domestic customers store their belongings during renovations and removals, or have a room as a permanent extension to home.  Business customers store inventories or archiving. 

Design approach

When the brand entered the market in 2014, the self storage industry was not established in Central and Eastern Europe. A clear and distinct visual identity was therefore important. Lightness and fun were also important as elements of the brand’s image.
 
We designed the brand logo and its visual identity. The logo refers to a motif characteristic of storage: a box. This clearly communicates the essence of the offer.

www.lessmess.storage

Context

Less Mess Storage offers rental of storage rooms ranging from 0.5 sqm to 30 sqm, for domestic and business customers, on flexible contracts.  It has 11 locations in Poland, 3 in the Czech Republic and is constantly expanding its self storage network.  In Less Mess stores domestic customers store their belongings during renovations and removals, or have a room as a permanent extension to home.  Business customers store inventories or archiving. 

Design approach

When the brand entered the market in 2014, the self storage industry was not established in Central and Eastern Europe. A clear and distinct visual identity was therefore important. Lightness and fun were also important as elements of the brand’s image.
 
We designed the brand logo and its visual identity. The logo refers to a motif characteristic of storage: a box. This clearly communicates the essence of the offer.

www.lessmess.storage

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LMS-14
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LMS-07
Bemowo Warsaw at dusk (Edited)
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LMS_10B

Our works

Our works

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Magdalena Paszewska Longstory 
Wilenska 61/2
03-416 Warsaw, Poland

VAT ID: PL9482359192

Magdalena Paszewska Longstory 
Wilenska 61/2
03-416 Warsaw, Poland

VAT ID: PL9482359192