Self storage chain brand identity

Highly bespoke brand identity for relationship lawyers

Self storage chain brand identity

Client: Less Mess Storage

Delivery: Brand Identity

Less_Mess_Wroclaw_lowres

Less Mess offers rental of storage rooms ranging from 0.5 sqm to 30 sqm, for domestic and business customers, on flexible contracts.  It has 12 locations in Poland, 3 in the Czech Republic and is constantly expanding its network.  In Less Mess stores domestic customers store their belongings during renovations and removals, or have a room as a permanent extension to home.  Business customers store inventories or archiving. 

www.lessmess.storage

Less Mess offers rental of storage rooms ranging from 0.5 sqm to 30 sqm, for domestic and business customers, on flexible contracts.  It has 12 locations in Poland, 3 in the Czech Republic and is constantly expanding its network.  In Less Mess stores domestic customers store their belongings during renovations and removals, or have a room as a permanent extension to home.  Business customers store inventories or archiving. 

www.lessmess.storage

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When the brand entered the market in 2014, the self storage industry was not established in Central and Eastern Europe. A clear and distinct visual identity was therefore important. Lightness and fun were also important as elements of the brand’s image.
 
We designed the brand logo and its visual identity. The logo refers to a motif characteristic of storage: a box. This clearly communicates the essence of the offer.

When the brand entered the market in 2014, the self storage industry was not established in Central and Eastern Europe. A clear and distinct visual identity was therefore important. Lightness and fun were also important as elements of the brand’s image.
 
We designed the brand logo and its visual identity. The logo refers to a motif characteristic of storage: a box. This clearly communicates the essence of the offer.

LMS-07
Bemowo Warsaw at dusk (Edited)
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LMS_9B
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