Space between body and mind

Highly bespoke brand identity for relationship lawyers

Shaping consumers’ healthy choices

Scope of work Logo and Brand Identity

Scope of Work Brand Identity

In today’s health landscape, people seek holistic solutions that bridge physical wellbeing and emotional balance. Ovia supports this shift.

The Challenge

Ovia is a consultancy combining body health expertise with mental coaching created for growth-oriented adults. Ovia needed a clear, elegant identity to express professionalism and warmth at once — and to remain flexible for future growth. The brand had to feel trusted, modern, and grounded in human connection.

The Solution

We began with a strategy workshop to define Ovia’s essence: curiosity, transformation, and balance. The outcome guided every design choice — from tone of voice to symbol design. A minimalistic look was built around a refined wordmark and a symbol that can live independently across channels. A palette of reds, browns, and beiges reflects the brand’s natural energy and the warmth of human transformation. Classy typography supports a sense of confidence and calm.