Telemedicine for women's health

Client
PelviFly

Delivery
Content Creation

About 30% of women suffer from pelvic floor muscle dysfunction*, which becomes a serious health problem over time. PelviFly is a femtech (accelerated in Google Startups) startup that allows you to train your pelvic floor muscles effectively.

The PelviFly solution consists of a device and applications. Training is done by means of games. By activating the pelvic floor muscles, the user controls a butterfly visible in the application, a rocket in space or turns on the lights on the next floors of the Empire State Building.

The PelviFly solution consists of a device and applications. Training is done by means of games. By activating the pelvic floor muscles, the user controls a butterfly visible in the application, a rocket in space or turns on the lights on the next floors of the Empire State Building.

Based on the messages strengthening the positive side of femininity (body-positive, self-care, self-love), we have developed the brand's visual identity across social media channels: visual setting and 'tone of voice' communication.