Biodiversity in the Western Balkans

Highly bespoke brand identity for relationship lawyers

Shaping consumers’ healthy choices

Scope of work Report Design

Scope of Work Brand Identity

The Western Balkans is one of Europe’s richest ecosystems — and one of its most vulnerable. Illegal bird hunting, habitat loss, weak protection laws, and political tension put rare species at constant risk.

The Challenge

EuroNatur needed a report on Western Balkan biodiversity that could speak to EU decision-makers while still carrying a strong narrative about the region’s environmental problems. The publication had to balance serious policy recommendations with darker storytelling elements, from habitat loss to illegal bird killing, and remain visually clear, credible, and respectful for a Brussels audience.

The Solution

We created a layout that combines readability with cultural depth. Each chapter received its own pattern inspired by traditional Balkan folklore, built from symbols of local species and landscapes. The colour palette stayed within EuroNatur’s identity, giving the report a cohesive and recognisable look. The final result brought structure to complex content and gave the publication a unique visual signature.

euronatur.org

The task was not an easy one: the report combines storytelling parts with straightforward policy and advocacy recommendations. We received great feedback from readers.

Anja Arning, Head of Communication, EuroNatur