Sulphur waters medical resort

Highly bespoke brand identity for relationship lawyers

Sulphur waters health resort

Scope of work Brand Identity

Scope of Work Brand Identity

High levels of hydrogen sulphide are extremely toxic. But the human body is capable of detoxifying hydrogen sulphide and using it to heal. In recent years, our understanding of the powerful role of hydrogen sulfide in health has increased.

Sulphurous mineral waters have traditionally been used as treatment for skin, respiratory, and musculoskeletal disorders. New research reveals that sulphur mineral water is very powerful and beneficial for hypertension, atherosclerosis, ischemia, heart failure, inflammatory diseases as well as Parkinson's and Alzheimer's diseases. It can be applied as bath, drink, inhalation.

Solec Park Medical Sulphur SPA is a new luxury health resort located in southern Poland, in the renowned Solec-Zdrój area, known from 1837 for its therapeutic mineral waters. The sulphurous water is extracted from a depth of 175 meters and boasts the highest concentration of divalent sulphur in the world, at 137 milligrams per liter. The resort features 126 air-conditioned rooms, 4 restaurants, 61 treatment rooms, and 5 swimming pools, including an infinity pool and sulfur water pools.

The logo conveys the 5 stars quality of the resort. Sulphur water drops are reflected in the shape of the typeface, as well as high-end amenities, including beautifully designed thermal baths. A curated color palette and star pattern align with a sense of comfort and confidence in health treatment.

Creative Direction: Magda Paszewska

Design: Magda Paszewska, Csilla Cristina Spinochi
Strategy: Agnieszka Garwolinska
Copywriting: Maciek Wrzesniowski
Agency: Lato