Microplastics meet biotech

Client: Nordic Biotic

Sector: Biotech

Scope of work: Visual identity, website

Year: 2026

Client: Nordic Biotic

Sector: Biotech

Scope of work: Visual identity, website

Year: 2026

Overview

NORDBIOTIC PlasticFreeGut, B2B probiotic formulation for nutraceutical and functional food brands
One message across website, explainer video and sales leaflet
Built for sales meetings, partner pitches and buyer education
Positions Nordic Biotic in a new and fast-growing area of gut health research

Microplastics are becoming a growing concern in health and biotech. Emerging research links them to gut microbiome disruption, inflammation, and intestinal barrier damage.

PlasticFreeGut is a B2B a multi-strain probiotic formulation developed by Nordic Biotic.

The Challenge

The challenge was to explain a highly technical, research-based concept in a way that is easy to understand and position the product as a credible, scalable solution for nutraceutical and functional food brands.

The Solution

We built a communication system designed to make the product easy to understand and easy to sell. At the core is a clear concept — Bind – Buffer – Protect — translating the scientific mechanism into a strong, memorable value proposition. The website guides users from problem to solution in a structured way, balancing clarity with scientific credibility.

The video reinforces the mechanism through motion, while the digital leaflet condenses the message into a format ready for sales and partnerships. Together, these assets create a consistent system that supports both education and conversion — positioning PlasticFreeGut as a ready-to-use B2B concept.

Creative Direction: Magda Paszewska
Design: Anastasiia Ivanova, Liza Kyrychuk
Development: Rafal Lapinski