Microplastics meet biotech

Highly bespoke brand identity for relationship lawyers

Shaping consumers’ healthy choices

Scope of work: Website

Scope of Work Brand Identity

Microplastics are becoming a growing concern in health and biotech. Emerging research links them to gut microbiome disruption, inflammation, and intestinal barrier damage.

PlasticFreeGut is a B2B a multi-strain probiotic formulation developed by Nordic Biotic. The product required clear communication to explain its interaction with microplastics in the gut.

The Challenge

The challenge was to explain a highly technical, research-based concept in a way that is easy to understand and position the product as a credible, scalable solution for nutraceutical and functional food brands.

The Solution

We built a communication system designed to make the product easy to understand and easy to sell. At the core is a clear concept — Bind – Buffer – Protect — translating the scientific mechanism into a strong, memorable value proposition. The website guides users from problem to solution in a structured way, balancing clarity with scientific credibility.

The video reinforces the mechanism through motion, while the digital leaflet condenses the message into a format ready for sales and partnerships. Together, these assets create a consistent system that supports both education and conversion — positioning PlasticFreeGut as a ready-to-use B2B concept.

Creative Direction: Magda Paszewska
Design: Anastasiia Ivanova, Liza Kyrychuk
Development: Rafal Lapinski