In strategic sessions with a marketing team, we defined brand identity framework. The central message of the Auto Podlasie brand revolves around reliability and the delivery of high-quality services. The brand culture and the rich history of the company are strongly reflected in the final logo.
A crucial component of the brand identity is a future-oriented AP symbol. It represents evolution into a provider of digital and mobility services, including a subscription model. To firmly establish the distinctive brand identity of Auto Podlasie, we developed a minimalistic color scheme, based on black, red and green.