We began with a content strategy that placed a strong emphasis on providing an immersive experience, drawing from her 20 years of practice in the field of criminal law. The storyline was based on showcasing her extensive knowledge and expertise within the legal process. We highlighted the lawyer's results-driven approach, her legal publications, interviews, and articles. The goal was to present a large amount of content without overwhelming users.


When working on the brand identity across the website, we aimed to strike a balance between feminine elegance and the popular perception of criminal law as being related to vicious and cold-blooded matters. We believed that achieving this perfect balance was key to building an outstanding brand identity.
To accomplish this goal, we created a sophisticated collage illustration style that reflects the lawyer's supportive approach throughout the entire legal process. We opted for a muted color palette and classic typography to convey premium quality, trustworthiness, and a unique brand character.