Where microplastics meet biotech
Highly bespoke brand identity for relationship lawyers
Shaping consumers’ healthy choices
Scope of work Website
Scope of Work Brand Identity
Microplastics are becoming a growing concern in health and biotech. Emerging research links them to gut microbiome disruption, inflammation, and intestinal barrier damage.
The Challenge
PlasticFreeGut is a B2B microbiome innovation developed by Nordic Biotic. The product is based on a multi-strain probiotic concept designed to interact with microplastics in the gut.
The challenge was to explain a highly technical, research-based concept in a way that is easy to understand and position the product as a credible, scalable solution for nutraceutical and functional food brands.
The Solution
We built a communication system designed to make the product easy to understand and easy to sell. At the core is a clear concept — Bind – Buffer – Protect — translating the scientific mechanism into a strong, memorable value proposition. The website guides users from problem to solution in a structured way, balancing clarity with scientific credibility.
The video reinforces the mechanism through motion, while the digital leaflet condenses the message into a format ready for sales and partnerships. Together, these assets create a consistent system that supports both education and conversion — positioning PlasticFreeGut as a ready-to-use B2B concept.
The video reinforces the mechanism through motion, while the digital leaflet condenses the message into a format ready for sales and partnerships. Together, these assets create a consistent system that supports both education and conversion — positioning PlasticFreeGut as a ready-to-use B2B concept.
Other works
Our works
Please note that only published projects are visible in the portfolio grid.
Longstory short - Works About Contact Privacy Policy