Modern identity for a mature platform

Highly bespoke brand identity for relationship lawyers

A people-first approach to recruitment

Scope of work Brand Identity

Scope of Work Brand Identity

System Partnerski is an affiliate program operating within the financial media ecosystem of Bankier.pl, one of Poland’s leading business and finance portals reaching millions of users each month.

The Challenge

The existing logo and visual language had remained unchanged for almost 20 years.
While the product itself had developed, the brand no longer reflected its scale, credibility, or technological maturity. The goal was to modernise the identity without losing recognition among long-term partners and users.

The Approach

The redesign preserved the core idea of partnership and financial reliability, while refining proportions, typography, and visual clarity. Alongside the logo, we developed a new graphic system for digital use — optimised for website interfaces and communication materials.

The Solution

The new branding supports System Partnerski’s role as a modern affiliate platform within the Bankier.pl ecosystem, improving consistency and perceived quality across touchpoints.